GMV = Gross Merchandise Value

Simplified Definition:
GMV measures "sales volume" through the platform (how much has been sold), not necessarily what actually came into the platform. The platform may be an intermediary that only takes a commission from this value.

What does it mean for you?

You may hear a platform announce strong GMV growth, while its revenue growth is slower—because it only receives a portion (commission/fees).
It helps you understand the difference between "an active platform with large sales volume" and "a company that achieves high income and profits."

Frequently Asked Question:
Is GMV the company's revenue or profit?
Answer:
No. GMV is the total value of sales through the platform, while revenue is what the platform actually receives (such as commissions and fees), and profits come after deducting costs.